sábado, 24 de junho de 2017

Nobody learn alone

Nobody learn alone

It's a true that all entrepreneurs should learn. We can learn by books, videos, own experience or by other successful entrepreneur or unsuccessful entrepreneur. Our learning is more effective when we share experience and knowledge. I had a opportunity to interview a successful entrepreneur, Mr. J. Anselmo, owner of J. Anselmo Company (https://www.facebook.com/Aluminordeste). And below I transcribe the interview.

J. Anselmo, as like to call, is the middle son of eleven, he born in Pocinhos - PB, a little city near of Campina Grande, PB - Brazil. His entrepreneur history begun when had six or eight years old. His parents lived on farm and work there, the owner farm, after of father’s death, gave milk every day for the J. Anselmo family, and was J. Anselmo that had the responsibility to bring the milk, while walked to bring milk, he passed in other houses and one day, a family that too received milk said - How you will go to take your milk, if you take our milk I will pay you for that. Do you want? So, the business life started. The boy grown up and started to like earn money and help his family. The first lesson learned was - take every opportunity.
    During his youth saw that some people earn more than other working less. He knows a man that fix machines and saw that could learn and earn more. Observing started learn and with time started worked fix the machines, saw his incomes triple with his new occupation. Second Lesson - By knowledge we can increase our situation and incomes.
    To eighteen years old, married and during a travel at aunt family, he knows a “big city”.    The aunt's spouse invented him came to city, what happens months after. In the city, rented a house where started his first business - He resold goods for foods and some drinks. In this time he worked from 5AM to 10PM, because the people waited the transportation in front his business. With the increase of sales, the movement of goods were more intensity and one day he receive a notification of government about the fees that he had to pay, but he not know anything about the tax. J. Anselmo so went to government office to learn about the tax and fee. Third lesson - Every business has tax and fee, so when you create a business, learn before what the tax you need to pay and prepare himself to pay them.
    Seeing that the work has a long journey, he started see a new business and in partnership with a friend, started a business of gates’s construction. The new business expand to sold all material necessary for maintenance and tools. Partnership was undone and he bought the other part of business. Still in this business, increase the work, selling bars of aluminum and saw that the line of aluminum was a great opportunity, so slowly change the steal business to aluminum business.
    Move the business for a new build, where was possible to make his own aluminum bars. Actually, J. Anselmo Company is one of the largest companies of aluminum bars of northwest of Brazil. J. Anselmo never finish his studies, because always need to work for care his family. He not speak any language except portuguese, but every year travel between four or six times to Chine with propose of buy new machine and make business.
    I asked him - What advice that will give for new entrepreneur, the most advice? Whit a smile on face, he said me: Do not want to spend business money before building what you want to build. If you want to have a company worth a hundred million, do not spend money excessively before turning your company into a hundred million company. Many young entrepreneurs think that   the incomes on beginning of business that is profit and started to have a life of luxury and spend more and more money and forget of business. Other important advice is - Some times will be necessary make personal sacrifices, because all start is a time of construction, perhaps three or five years, but if we do little sacrifices on starting of business, the business will reward later.
    Take the opportunities, increase the knowledge, learn about the law and tax and fee, and work hard, are some the great lessons that I learned during the interview. Today, J. Anselmo Company is a reference of a succcess company that was born of a simple man, with a great vision - that I can to be great - is possible build a dream and change the life. Actually his company is one of the largest companies, in billing, in the state of Paraíba.


About the $100 Challenge.
Like I wrote before, I'm participating of a challenge to create a business with less twenty dollars, and each week I need to report my progress. So, I have find some obstacles with time, but this week I started to change my strategy. Before, I searching customers in my free time and I not was having sucess, then this week I started to talk about the importance of have a advertising by social network, and shared the success experience other business. Yet I not closed a advertising but, the my business network is better.

sábado, 10 de junho de 2017

Leardership Style

Hugh Nibley was professor emeritus of ancient scripture at Brigham Young University when the address, Leaders and Managers, was given on 19 August 1983.

Hugh speak very well about the difference between Managers and Leaders, and the importance of develop the characteristics of leaders, and the principal difference is the focus and what I do for achieve the objetive. While the manager think and see only process and what is necessary for achieve, the leader see beyond the goal, he see the involvement of each person during the processo of achieve the goal and work to help them develop the attributes needed for achieve the true potential and the goal and objectives. This is a great reading

Each entrepreneur has a own style that was built by years through of personal experience. And this style can be a characteristic of increase or decrease of business. This week I had the opportunity of answer an survey and see what style of my leadership.

Below has some links of survey about leadership style.

Quiz 3: https://www.psychologytoday.com/tests/career/leadership-style-test

My experience, asked the quiz, was significant and a great opportunity of evaluate me and to plan that aspects of my leadership style I need to develop or change, for become the leader that I want do be.


P.S. About my progress about $100.00 challenge, this week I spoke whit a friend entrepreneur, and he said that has a customer that was seek someone that help him with advertising on Google, my friend will speak with him about my services. 

sexta-feira, 2 de junho de 2017

Customer is always right

Customer is Always Right!

Perhaps you listened the business adage:
Customer is always right
This week I share the history behind this adage. 

Some days after open the Stew Leonard store in 1960, suddenly a customer came up to Mr. Stew and said, "Your eggnog is sour!" and returned a half gallon. 

Stew exclaimed: "My eggnog is sour, from my brand new dairy plant? Impossible! You're wrong!" 

So, he continued - "We've sold over 200 half-gallons of eggnog from this batch and you're the only one who's complained!"

In this point, the customer nervous and angry, said: "I don't care how many cartons you sold, it's sour and I want my money back!"

Eggnog was 95 cents per half gallon so Stew reached into his pocket and gave the customer a dollar bill. She received the money and the last words he heard her say were, "I'm never coming back tho this store again!"

In home, Stew relayed this story to his wife, Marianne, and she, too became upset with him.
"I don't blame her at all," said Marianne. "You didn't listen to her. You contradicted her and practically called her a liar. I hope you are not going to run your store like other store managers, who think all customers are trying to put something over on them. They don't trust us, but we fix them - WE JUST NEVER GO BACK!"

He realized that most customers were honest and wouldn't try to take advantage of him. However, if he tried to protect himself from the one percent who were dishonest, he'd end up penalizing the other 99 percent who were really good and honest! He could not afford to lose a single customer by telling them they were wrong.

Stew recognized Marianne was right and decided that no customer was ever going to be wrong in my store again.

On his way to work one morning, Stew drove by a monument yard, where they were unloading granite. 

Suddenly, Stew got an idea. He stopped and bought a huge slab of granite from Mr. Bates. It weighed 6,000 pounds. 

Then Stew had him deliver the rock to the front door of his store, and had their stonemason chisel the store's new policy into its face:

Rule 1 The Customer Is Always Right!


Rule 2 : If The Customer Is Ever Wrong, Reread Rule 1.

The most lesson about this is that any customer have value, and all business need each customer. How much cost a customer? We need understand the true value for our business. We can see the value our customers in two ways:

  1. Cost to give them good customer service and,
  2. The financial value of each customer spend with us and the potential if we try to increase that value.

We need to carefully and consistently train our employees to serve customers well, this training should involve reinforcing in the employees’ minds the importance of customers; teaching employees to greet customers, identify their needs, and help them find the products that can satisfy those needs; and encouraging employees to treat every customer with respect. 

Constant, frequent and consistent training will help ensure that employees develop and maintain the proper perspective on customer service.

Why that?

“If you don’t take care of your customers, someone else will.”